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Instagram and YouTube workspace exports are JPEG files. Use the exported file directly unless a channel owner specifically asks for another format outside this tool.
For standard social creatives, the ES logo stays top-right unless a Swipe Button is present, in which case it moves to top-left. Quote Image mode can switch between Bottom Logo and Top Logo, but the logo must keep its approved size and proportions.
Maintain a 50px safe area from the edges on standard Instagram creatives. For short-form and video content, keep all text, faces, logos, CTAs, and key visuals inside the defined safe zones to avoid platform UI overlap or cropping.
Pills and quote strips must stay readable, high-contrast, and unclipped. Keep spacing consistent, leave enough room for tall letters, and use the position sliders for controlled offsets instead of forcing text into tight stacks.
Instagram feed creatives use 1080px x 1350px. YouTube thumbnails use 1280px x 720px. Short-form video guideline references use 1080px x 1920px, but this tool currently focuses on the social and YouTube workspaces.
Quote Image mode supports up to three quote lines, the approved quote icons, and either Bottom Logo or Top Logo placement. Move quote text directly from the rendered text area only, and keep the final layout inside the safe area.
The Swipe Button is optional and must sit in the bottom-right corner with a 50px margin from the right and bottom edges. Its size is fixed at 200px x 56px, and it should never cover the main text, logo, or subject.
Use approved ES typography only. Canvas headline and quote treatments use the approved condensed display style, while the UI keeps readable labels at 14px or larger. Subtitle pills should follow the ES pill format and approved condensed style.
Choose sharp, well-lit images with a clear focal subject. Keep faces and key details away from UI zones, avoid noisy crops, and frame subjects so they feel intentional rather than cramped or too distant.
Include the requester name and email, request type, newsletter or sport, lead story, key entities, publishing time, copy direction, and any approved image references. Clear inputs reduce revision loops.